ASB Bank supports The Coffee Guy
ASB Bank has helped Richard Karam turn his franchise dream into a reality in helping him start The Coffee Guy mobile coffee franchise.
The Coffee Guy is a set of mobile coffee franchises that are dedicated in delivering espresso to various workplaces and events with a touch of personal service.
The biggest challenge for Richard Karam was starting the concept from scratch in which every single aspect and component in the system had to be tested, designed and created from the beginning. Eventually Karam developed a system where every person, or business, that came in contact with The Coffee Guy was given a unique experience.
ASB Bank was able to help Karam achieve his franchising dream by providing him with a $25k overdraft. With 3 partners putting in $3k each as well, Karam was able to lease a van and equipment and start The Coffee Guy initiative.
Thanks to The Coffee Guy’s franchising model, the mobile coffee brand grew quickly in numbers and attracted many like-minded people.
"ASB to my knowledge haven’t helped directly with any recruitment, however to my knowledge, they have been indirectly supportive within the network of franchising circles and for The Coffee Guy,” says Karam.
"The Coffee Guy, since its inception has received a favourable response and commentary on each and every occasion it has presented to ASB.”14.03.2012