Fuelling the Halal market
According to the New Zealand Asia Institute, 'kiwi' exporters are not doing enough to reach the growing number of Muslim consumers throughout Asia.
Leading gourmet burger franchise, BurgerFuel , is a developing success story when it comes to expanding in Muslim markets, with eight stores scattered throughout the Middle East and plans to keep on growing.
"They love the NZ produce and beef. They're really excited about having something that tastes quite different to the other beef products they have there and they're really comfortable with our Halal certification," said BurgerFuel worldwide marketing manager Alexis Lam.
As with all markets, there are costs and barriers to overcome when targeting the Halal economy, of which BurgerFuel has first-hand experience.
According to Lam, there's a lot of paperwork that they've had to deal with, as well as shipments that have been held at the border.
The New Zealand Asia institute says there's enormous potential in Asian countries that New Zealand already has trade relationships with. With the Halal economy set for massive growth, ignoring it would be at the New Zealand economy's own peril.
Secure your International Master Licence franchise today
If you are interested in securing a Master Licence Agreement, BurgerFuel would like to hear from you. The leading gourmet burger franchise has set key criteria which includes:
- Passion for the BurgerFuel brand and concept
- Expertise or prior experience in the food or hospitality sector as well as brand management
- Access to the requisite contacts for site procurement
- Strong organisational structure to handle procurement, logistics and distribution
- Sufficient capital funds to expand store numbers quickly