Domino's Pizza Enterprises Limited ("Domino's") is the largest quick service pizza franchise in Australia with more Network Stores and Network Sales than any competitor. It is also the largest master franchise for the Domino's Pizza brand in the world outside of the United States.
Today we have more than 775 stores across Australia, New Zealand, France, Belgium and The Netherlands employing approximately 16,000 people who make more than 60 million pizzas a year.
The Domino's Leadership Team, headed by our CEO Don Meij, lead an entrepreneurial company with a very focused vision – we want to be number one in people and number one in pizza. Our mission statement reflects our ambition in a unique way - Sell more pizza, have more fun. Consequently, we really do believe working with Domino's should be incredibly enjoyable. We strive for low staff turnover and love that we inspire fierce loyalty amongst our team members. It's loyalty which comes from people who share our dedication to excellence and fun.
As you’d expect from Australia’s number one pizza company, our Franchisee Support systems are very highly developed. This support includes site selection, lease negotiation, store fit out, comprehensive pre-opening training, coordination of suppliers, group purchasing power, store appraisals, ongoing training and support, and marketing promotions.
Domino’s strong growth plan across Australia and New Zealand means it is always on the lookout for passionate and motivated people to become franchisees. Many current Domino’s franchisees have found the job so rewarding they now own several Domino’s stores.
Domino’s (the Franchisor) makes money out of selling pizzas, not franchises. Our whole focus is to help franchisees sell more pizza, make more money and, most importantly, have more fun.
Benefits of becoming a Domino’s franchisee
- Use of one of the world’s most recognised food brands, Domino’s,
- A dedicated store territory,
- Support through all stages of the store building process,
- Professional and comprehensive training covering every aspect of owning and operating a Domino’s store,
- Local franchise consultant to help with ongoing store operations including; meeting health and safety regulations and improving operational effectiveness and efficiencies by adopting best practice in stores,
- Ongoing training, infrastructure and marketing support
Are you Domino’s franchisee material?
Domino’s takes the process of franchisee selection very seriously. Our objective is to ensure every franchisee in the network is successful, which is why we look for the following attributes in potential franchisees:
- A passion, commitment and drive to succeed,
- Strong leadership skills,
- Good people skills,
- Good administration skills,
- Entrepreneurial flair,
- An ability to have fun and work in a young, energetic and vibrant organisation.
The Company
Domino’s Pizza Enterprises Ltd
- Domino’s Pizza is the market leader in the Australian chained pizza market with 46.1% followed by Pizza Hut (29.8%), Eagle Boys Pizza (14%), Pizza Haven (3%) and other (7%) – Euromonitor 2008
- Domino’s Pizza Enterprises Ltd is the world’s largest franchisee for the Domino’s Pizza International brand, • Holds the exclusive master franchise rights for the Domino’s brand and system in Australia, New Zealand, France, Belgium, The Netherlands and the Principality of Monaco, • Has more than 780 stores across five countries, including more than 515 in Australia and New Zealand,
- Employs more than 18,000 full-time and casual staff across five countries, including 16,000 in Australia and New Zealand,
- Operates a ‘hybrid’ model based on a combination of approximately 80% franchised stores and 20% corporate stores,
- Makes more than 50 million pizzas a year across Australia and New Zealand
- An easily recalled national telephone number 1300 DOMINOS.
Domino’s International
- The Domino’s brand and system is owned by Domino’s Pizza Inc, a listed US company,
- Established for over 49 years,
- Has more than 8,500 stores in over 64 countries selling over 1 million pizzas a day.
- Founded in 1960 by Tom Monaghan and his brother James in Ysilanti, Michigan USA. Tom borrowed $500 to buy “DomiNick’s Pizza” which he rebranded Domino’s Pizza Inc. in 1965 after James traded his half of the business to Tom for a Volkswagen Beetle.
Industry overview
- Domino’s is the number one pizza company in Australia in terms of store count and network sales
- The Australian pizza market (100% home delivery and takeaway) is valued at more than $858 million, according to Euromonitor 2008
- Domino’s operates within the Quick Service Restaurant (QSR) pizza segment of the fast food market in Australia and New Zealand. QSR outlets are major chains that are distinguishable due to standard formats, menus, pricing and centralised administration, as opposed to smaller chains and independent outlets.
- The Australian QSR pizza market is represented by Domino’s, Pizza Hut and Eagle Boys.
- Domino’s has grown to become the fifth largest Quick Service Restaurant (QSR) chain in Australia by network store number (behind Subway, McDonald’s, KFC and Red Rooster) and the sixth largest QSR chain in Australia by network sales (McDonald’s, KFC, Hungry Jack’s, Subway, Red Rooster and Chicken Treat).
Case Study 1 – Building an Empire of Dough
Craig Birchall, 46
Multi-Unit franchisee
Domino’s Carlton, Flemington, Malvern & St Kilda, VIC
Prior to joining Domino’s in late 2004, I completed a Hotel Management degree in Sydney before travelling overseas to the UK and Europe where I worked for a number of years in the Hotel Hospitality Industry. Upon returning to Australia I opened a number of restaurants near the southern highland in NSW before becoming a foodservice consultant for a number of well known companies including; Unilever, Goodman Fielder, Nestle, Australian Meat and Live Stock and the Australian Port Corporation. In 1995, I made the move to Melbourne to start up a sou vide manufacturing business for Competitive Foods and this is where my Domino’s life began.
When I began looking to invest in a new challenge, Domino’s had just arrived in Melbourne and were looking for franchisees, the timing couldn’t have been more perfect. I began thinking about starting a new opportunity then decided I wanted to operate within a franchise system as I didn’t want to reinvent the wheel. After completing my due diligence, Domino’s offered a complete package in marketing, advertising, operational support and had a proven system.
I focused on my business, delivering hot, quality pizzas, faster than the opposition and pioneered a community based scholarship initiative through local schools to assist under privileged children. Five years on, I now own four stores and hope to purchase more in the future. As a franchisee I enjoy establishing Domino’s as a successful brand in the Melbourne market and building a devoted and trustworthy team in my stores. The support Domino’s Head Office provides is priceless; they listen to our needs and are dedicated to helping grow our business, market share and customer counts.
Case Study 2 – A slice of country hospitality
Michelle Burow, 27
Single store franchisee
Domino’s Kingaroy, QLD
Prior to joining Domino’s I worked as a Site Manager for a BP Service Station and before that a Shift Supervisor for various Coles supermarket stores. After years of working for other people I realised I could either work hard for myself and reap the benefits or work hard for someone else and not receive any benefits. Once I came to the realisation the choice was clear for me, I wanted to run my own business and be my own boss.
When I started looking into franchising my only Domino’s experience had ever been as the customer. It took me two years of looking at all the different franchises available before I came across Domino’s. I had just ordered pizza for dinner and was sitting back relaxing; loving the fact I had no dishes or dirty kitchen to clean up. When I went to throw the box in the bin I noticed the Franchise Opportunity Available ad on the side of the box, after investigating what being a Domino’s franchisee entailed I knew it was the right business for me.
Since purchasing the store I have become a keen benefactor for countless local community groups. Locally owned and operated, I strongly believe in giving back to the community which has chosen Domino’s as their number one pizza provider and lending a helping hand where I can. It’s about being in touch and understanding the people who live and work in the community you operate in. If you are not involved in your local community, then how can you get to know your customers?
My store has become well known for our sponsorship of the Kingaroy Junior Small Sided Soccer Carnival. With our sponsorship it went from being approx 40 players to 40 seven player teams. At the event we sold almost 300 personal pizzas in less than four hours and all players received a Domino’s participation medallion and goodie bag. The smiles on the little ones faces, who were probably getting their first medal, was priceless. Appreciation was evident from all clubs and players who took part on the day and I was being called Mrs Domino’s by the end of the day.
Domino’s supports my store a little differently than a city store. My Regional Managers aren't just 30 min away, they are 3 hours away. However I know they are always only a phone call away, if or when any problems arise. The IT support I receive is a godsend, it’s great to speak to someone instantly and know that nine times out of ten they can fix the problem over the phone. Domino’s is a strong well-known brand, who operates a proven system which provides me all the training and support I need to make my store the best it can be.
What I enjoy most about being a franchisee is waking up every morning having the security of a well known brand name behind me. At the end of the day, what more could I ask for from a franchise? Being a Domino’s franchisee I get piece of mind as well as being able to work for a fun, fast paced company and reap the benefits of my hard work.
Application Process
Below is a brief overview of the franchise applications process. Please note the franchise grant is subject to you meeting all requirements of the franchising process, of the training program and demonstration of the skills learned.
STEP 1 – Complete the online expression of interest form at www.dominos.com.au/www.dominospizza.co.nz STEP 2 – Domino's assesses your expression of interest form and issues you a franchising pack, application form and confidentiality agreement.
STEP 3 – Domino's establishes telephone contact with you to verify questions in application and issues a self-assessment report
STEP 4 – Domino's organises a telephone interview to discuss your application in detail and upon successful interview is issued disclosure pack to review before face-to-face interview.
STEP 5 – Domino's organises a face-to-face interview with Franchise Development Manager to discuss your application in detail.
STEP 6 – A two day orientation and operational assessment is organised with your local Market Manager and market operations team. This includes touring existing Domino's stores.
STEP 7 – The formal franchising process begins; develop a business plan, complete cash flow projection, agree on franchise area, meet with Market Manager, confirm finance and franchise agreement.
STEP 8 – Start your 8 week intensive training program. Congratulations! You are well on your way to becoming a Domino's Pizza franchisee!
At Domino’s we see ourselves as the Pizza Experts, and focus all our energy and passion into making and delivering the hottest, freshest, tastiest and most innovative pizzas in our markets. As a new Franchisee, you are about to embark on a journey to become a Pizza Professional. With almost 50 years of heritage in achieving excellence, our challenge to you is to embrace Domino’s with your whole heart, and become the best at what you have chosen to do. We are the market leaders in most neighbourhoods and we need to continue to rise to the occasion of exceeding our customers expectations for a great dining experience.
If you think you've got what it takes to join the Domino's success story as a franchisee, contact us today for more details about becoming part of our family.
For more information contact Domino’s Franchise Recruitment on 1300 131 888 or visit http://www.dominos.com.au/franchising/ or http://www.dominospizza.co.nz/franchising/