Franchising is changing and the industry in New Zealand has matured and entered a more professional phase. Although many franchisors in New Zealand are still looking for the one-unit franchisee, some are now seeking multiple-unit area master franchisees.
The result of this is unprecedented opportunities for savvy business professionals who want to build a business empire, not buy a job.
What are the advantages of owning an Area Master Franchise?
- Investment eggs are not all in one basket (a single business unit)
- An exclusive and protected area can be enjoyed for a specified time where no other franchisees can open a franchise
- Multiple businesses maximise geographic penetration
- The ability to penetrate a single market with numerous locations offers a real competitive advantage
- Area master franchise owners are not as tied to the daily operations of each individual franchise as they manage an entire area
- The main function of an area master franchise is to act as a business developer and consultant
- Brand awareness created by the first franchise stimulates lead generation for customers of further franchises
- Sharing resources across several franchises can increase profit and efficiency
- Bulk buying for multiple franchises can reduce costs for individual units
- Value can be built into each franchise and then sold
Becoming an Area Master Franchisee can offer significant potential for the right investor, an investor with business management, and sales and marketing skills, or who has managed multiple business units before.
According to the Franchise Association of New Zealand Survey, franchises have the high success rates and low failure rates when compared to other businesses, with a success rate of more than 90%.
These statistics can be enjoyed by those interested in becoming an Area Master Franchisee with Smart Business (NZ) Limited .
Smart is a 100% Kiwi owned business support franchise, with multiple franchises operating around the country. The business support franchise group has a wealth of business and franchise experience.