The Coffee Club has all the ingredients required for franchising success. Our proven track record of over 270 stores across New Zealand, Australia and Thailand together with our quality training and ongoing support programmes, mean new franchisees can start business on the right foot. Our Good Food, Great Service & Excellent Coffee, ensures The Coffee Club is always the place to meet.
The Coffee Club Story
It all started with a spur of the moment idea late one night in Brisbane. Emmanuel Drivas and Emmanuel Kokoris had enjoyed dinner together and decided it was time for a coffee. The question was ‘where?' and they couldn't come up with an answer. Then it hit them: if they were searching for a place to enjoy coffee, there were probably plenty of others in the same boat. Research, long days and late nights followed as the pair planned a new business venture: The Coffee Club. Their idea was to create more than just a place where people could go for a coffee. It was to provide meeting places that were casual yet sophisticated, stylish yet affordable. At first The Coffee Club opened in 1989 in Brisbane's magnificent Eagle Street Pier complex on the banks of the Brisbane River. Following soon after, The Coffee Club expanded and today they are found all over Australia and New Zealand providing good food, great service, and excellent coffee. All offer superior service and an ambience, which sets them apart from most other cafés. Customers love the friendly waiters, the wide choice of breakfasts, lunches and dinners and the sophisticated all-day dining. From Cairns to Sydney, Melbourne to Perth, Auckland to Christchurch and many places in between, people pop in to The Coffee Club for everything from a quick coffee to a leisurely dinner. So when people ask ‘Where will I meet you?' and the answer is ‘The Coffee Club', it's no accident.
The Coffee Club Franchise System
It's a well-documented fact that franchise businesses are far more likely to succeed than stand-alone ventures.
At The Coffee Club, we continually strive to be a leader in the franchising and retail hospitality industries. We are constantly refining the way we go about our business. We're always looking for better ways to do things.
There's another important difference. We believe the days of the ‘Big Brother' head office are over. We have developed a consultative business model where franchisor and franchisees work together to create an even better enterprise. It's a comprehensive system that is firmly grounded in the principles of contemporary business planning, as we strive for ‘best practice' in the retail hospitality sector.
At the centre of it all are what we call The Six Building Blocks of The Coffee Club franchise system:
- Mission & core values
- People
- Marketing
- Operations
- Property
- Financial management
Franchisees are trained in each of these areas using contemporary teaching methods which emphasise ‘learning by doing' and detailed manuals developed by the company.
The Coffee Club franchise system is really all about the benefits that flow when likeminded people work together to achieve favourable outcomes. While our key responsibility as franchisor is to build The Coffee Club brand, we are equally committed to considering each franchisee's individual needs.
Ultimately, however, everything we do, we do in our customers' interests. That's why they choose to meet at The Coffee Club in the first place. It's essential that they keep on doing so.
Frequently Asked QuestionsIs investing in a franchise risk free?
The risk involved in participating in any reputable franchise system should be significantly less than the risk involved in proceeding in a similar business on your own account. Any retail business involves risk and The Coffee Club cannot guarantee the sales of a particular cafe or its profitability.
Do I need prior experience in the retail coffee business?
No. Previous experience managing a retail business is a great advantage and the preferred way to becoming a franchisee with The Coffee Club. However, our extensive training programme and years of experience will help you to operate your own store.
What services do the ongoing franchise fees cover?
These fees entitle you to continue to be part of The Coffee Club system, as well as benefit from the following services:
- Supplier selection and volume buying arrangements.
- Standardised accounting and reporting.
- Research of new and varied products.
- Staff training and management assistance.
The franchise fee (6 per cent) is set as a percentage of your weekly sales so that we only benefit as you do.
What is the Marketing Fee?
The purpose of the marketing fee is to pool the marketing contributions in a fund for all franchisees to maximise any possible benefits. This fee is set at 2 per cent of your weekly sales.
What is the investment required to open a franchise with The Coffee Club?
The estimated initial investment for a store ranges from $350,000 - $450,000 depending on site and style of store.
What is the length of my franchise agreement?The initial term of the franchise agreement will match the term of your lease.
Do you have opportunities for multi-location development?
Yes. For qualified individuals, we have multi-location development opportunities. This will be assessed on an individual basis.
Will I be able to sell the business in the future?
Yes. The franchise is yours to sell under certain guidelines and conditions. The Coffee Club will need to give approval on the selection of new franchisees in the same way that you have been approved. The purchaser will continue the operation of the franchise.