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Calcium Communication Software’s Launch of on-line Branding
Calcium Communication Software , which is a digital marketing service provider, offers services to clients to maintain a good rapport with the customers. The e-marketing software development firm provides powerful marketing solutions, by the use of emails. The services of the digital marketing business are evident from clients such as Direct Broking, which is popular for on-line share trading.
As Direct Broking wanted to leverage the large client base, control the daily e-mail communication and activity on the web site, it decided to adopt digital marketing solutions. Therefore, Direct Broking started using Calcium Communication Software franchise’s solutions: mail primer 1-2-1, mail primer 1-2-many and Silhouette. The advantage of mail primer includes setting up one e-mail template that is to be used by every member, in order to maintain consistency in the delivery of content.
Direct Broking saw the change after adopting the solutions, as every e-mail from every individual in the firm used the new brand and feedback was also acheived from the system, as e-mail links were tracked and reported on the activity. As the client had a database, which required extensive cleaning, the/ provided the necessary solution to tackle this requirement and also allowed timely communication to clients and subscribers. The franchise was to create brand awareness across all the client’s online communication channels, which includes daily e-mail communication, e-mail newsletter and company Web site.
Calcium’s mail primer 1-2-1 solution is the most favourable option to launch a new brand and e-mails are sent to existing customers, as it is appropriate to emphasize the brand message among them. 1-2-many email service has a high delivery rate and Silhouette tracks recipient activity.
Direct Broking required leveraging this branding by cross-selling opportunities. The client complimented on the mail primer 1-2-1, 1- 2-many and Silhouette on this regard. As mail primer was used for daily e-mail communications, Direct Broking introduced its corporate identity on-line, creating cross-selling opportunities, tracking e-mails and recipients interaction with the e-mails. By using the solutions provided by the digital marketing franchise, Direct Broking witnessed an increase in web traffic and a rise in the inquiries on the products and services.08.05.2007