Beauty brands merger will bring four new clinics to NZ

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Two brands are merging, with plans for more beauty clinics in New Zealand. Image: franchisebusiness.com.auAustralian Skin Clinics will merge with the Ella Rouge Beauty franchise, doubling the Australian Skin Clinics’ franchise footprint in Australia and New Zealand overnight.

Australian Skin Clinics managing director Deb Farnworth-Wood said "The rebrand will see Australian Skin Clinics grow from 25 stores to 50 stores, with further growth plans in the pipeline including more than 20 new clinics in the 2016/17 financial year and another four clinics in New Zealand over the next 12 months."

She said the merger with Ella Rouge Beauty and the partnership with Hairhouse Warehouse (which acquired the Ella Rouge business earlier this year) was an easy decision with all companies having clear synergies.

"Hairhouse Warehouse, Ella Rouge and Australian Skin Clinics all share the same target market, which will afford our brands the opportunity to provide enhanced services and offerings to our loyal customers, and it is this customer-focused culture that has aligned the businesses so well.”

Hairhouse Warehouse co-owner Gavin Nixon said the group has been alluding to changes as far as the investigation of potential acquisitions that would be complimentary to the business.

“We are extremely excited to have merged Ella Rouge Beauty with Australian Skin Clinics and we see the move as a great strategic step forward,” Nixon said.

"When deciding on this merger, the alignment of key corporate goals was of the upmost importance,"

"The like-mindedness of our franchise networks is an absolute strength with all brands being customer-centric and offering high quality services at affordable prices.

“The Hairhouse Warehouse growth strategy includes a focus on the expansion of our suite of brands in the hair and beauty sector over the next three to five years, with a firm goal of an IPO Listing.”

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