Snap-on franchisee is passionate about his business


Snap-on Tools Australia and New Zealand franchisee Rodney Morris worked in a Snap-on franchise before becoming an owner himself.

Having trained as a motor mechanic and completed an apprenticeship, this avid car lover sought to operate his own business but finance was a problem. Though he did try to buy a Snap-on franchise in the early days, he didn’t get support from the bank. He did the next best thing – he went to work for a Snap-on franchisee as an employee, getting to know the ropes, and discovered the business was profitable.

When the local Snap-on guy retired, he took on the franchise and hasn’t looked back since. For Rodney, the power of belonging to the Snap-on franchise is in the supportive corporate culture, both inside and outside the business, from the strong customer service to the sales team and support on the phone.

Rodney is also appreciative of the network of franchisees, especially the way they support one another. From getting together socially at barbecues and events to sharing information on the social media, the franchisees help each other out.

Rodney has recently decided to sponsor local car racing enthusiasts and the logo for Snap-on now appears on the rear of both a local drag car and a local speedway vehicle. He likes the strong community support the brand experiences, and he likes to give back in return.

Running the Snap-on franchise business is sheer joy for Rodney as it represents his love for cars as well as his desire to have his own business. He describes opening his stock delivery every week as Christmas, and is enjoying himself so much he would like to work in the business for the next twenty years.

He urges those who are interested in buying a Snap-on Tools franchise to first find out whether there is a fit by taking the Discovery Tour, an interactive program of six modules that introduces the prospective franchisee to the intricacies of the business. 

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